EPISODE #105
In this episode, Neil Bhuiyan interviews returning guest, Ashley Ormond, Senior Manager for Global Strategic Sound Development at Brandwatch -
Ashley discusses what makes an outstanding sales development representative (SDR) and the key qualities he looks for. He emphasises the importance of asking thoughtful questions, showing curiosity, and hiring candidates without a sales background for their fresh perspectives and adaptability.
Neil and Ashley also explore why understanding a company's history and mission is crucial when applying for a job, and the benefits of connecting with current employees to gauge company culture. They highlight the value of diversity, resilience in sales, and supporting personal growth in team members.
Ashley and Neil share how being parents of children with autism has influenced their views on leadership and empathy, stressing the role of emotional intelligence in managing diverse abilities.
Find Ashley on LinkedIn
Check Ashley's Previous Episode
The SDR DiscoCall Show is sponsored by Dealfront - Click for more info.
Listen to the podcast episode
..or watch the VidCast version of this episode on YouTube
Key Takeaways
- Asking thoughtful questions during interviews shows curiosity and engagement.
- Hiring candidates without a sales background offers fresh perspectives and adaptability.
- Understanding a company's history and mission is crucial for effectively promoting its products or services.
- Connecting with current employees provides valuable insights into company culture and helps with potential referrals.
- Diversity of thought and experience is essential for building a successful team.
- Creating a culture that embraces failure as a learning opportunity fosters resilience in sales.
- Supporting personal growth and development involves providing the necessary tools and support for career progression.
- Emotional intelligence is key to understanding and supporting individuals with diverse abilities.
- Parenting a child with autism brings valuable lessons in empathy, patience, and appreciating life’s small moments.
Timestamps
- 00:00 - Introduction
- 02:52 - Recap of the Previous Episode
- 06:09 - The Hiring Process and the Importance of Asking Thoughtful Questions
- 09:13 - The Value of Research and Adaptability in Candidates
- 12:05 - The Benefits of Hiring Candidates Without a Sales Background
- 14:53 - Creating a Two-Way Street: Candidates Asking Questions in Interviews
- 21:33 - Standing Out in Tech Sales and Prospecting
- 24:53 - Embracing Diversity and Entrepreneurial Experience
- 30:11 - Building Resilience and Personal Growth
- 43:28 - Challenges and Rewards of Parenting Children with Autism
- 48:15 - The Importance of Emotional Intelligence and Resilience
- 51:11 - Understanding and Supporting Individuals with Autism
- 54:02 - Taking a Different Approach as a Parent
- 58:45 - Letting Go of Perfectionism and Focusing on What Matters
Ps - This episode is proudly sponsored by Dealfront - It's your all-in-one platform to target ideal leads and close deals - More info or get a free demo via this link.
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