EPISODE #106
In this episode, Neil Bhuiyan sits down with Saad Ghafoor, EMEA’s top SDR for 2024, to uncover his journey from recruitment to tech sales.
Saad dives into the power of purpose-driven work, the importance of learning from top performers, and the courage to fail and adapt. He shares his winning strategies for cold calling, including the art of storytelling and asking the right questions.
Saad also highlights the value of experimenting with different approaches and building a strong internal reputation. His advice? Enjoy the journey, focus on learning, and remember that sometimes you need to slow down to speed up.
Find Saad on LinkedIn
The SDR DiscoCall Show is sponsored by Dealfront - Click for more info.
Listen to the podcast
..or watch the VidCast version of this episode on YouTube
Key Takeaways
- Saad Ghafoor, EMEA’s No.1 SDR in 2024, shares his transition from soliciting and recruitment to tech sales.
- Saad stresses the importance of finding purpose in your work and helping others along the way.
- He discusses the value of learning from top performers and experimenting with different strategies.
- Saad highlights the need to be open to failure, constantly optimizing and adapting.
- Use storytelling to connect with prospects and build stronger relationships.
- Tailor your cold calling openers to sound genuine, avoiding any disingenuous tone.
- Focus on logical, unbiased communication when addressing objections.
- Test and experiment with different approaches to discover what works best for you.
- Saad advises SDRs to enjoy the journey, maintain perspective, and have fun along the way.
- Slow down to give new strategies and techniques a chance to succeed; prioritize learning.
- Build a strong internal reputation by becoming an expert in your field and sharing your lessons.
- Winning awards can open up new opportunities and allow you to help others.
- Reflect on your journey, and share your knowledge to help others succeed.
Timestamps
- 00:00 - Introduction
- 03:44 - Saad’s Journey to Tech Sales
- 08:04 - Learning from Top Performers
- 16:23 - Embracing Failure and Experimentation
- 19:35 - The Importance of Continuous Learning
- 25:51 - Learning and Gaining Confidence
- 33:04 - The Power of Logic and Unbiased Communication
- 36:44 - Effective Cold Calling Strategies
- 49:36 - Finding Joy in the Sales Process
- 52:30 - The Role of SDRs as Mini CEOs
- 01:03:05 - Enjoying the Journey, Having Perspective, and Giving Things a Chance
Ps - This episode is proudly sponsored by Dealfront - It's your all-in-one platform to target ideal leads and close deals - More info or get a free demo via this link.
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