EPISODE #008
Showpad BDR and ex-recruiter Jordon Cornish makes his podcast debut with host Neil Bhuiyan to share his BDR story and key takeaways. Learn how a Sunday work session can help you get (and keep ahead) plus tips on juggling parenthood with career success through to advice on selling and personal development.
Jordon's Daddy Post that caught Neil's eyes and heart
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EPISODE #008 TRANSCRIPT
TL;DR
+ Introduction (to Jordon and Showpad) [00:00:09.370]
Neil Bhuiyan Hi there gang and welcome to Episode eight of the SDR DiscoCall Podcast, I'm your host, Neil Bhuiyan and today's guest is Jordon Cornish. He's an ex recruiter that's now been BDR for nine months at Showpad, we're going to be learning about how he's overcome his anxieties when getting nervous, also how he uses video in Prospecting messaging, but also how he manages his time being a father and a great BDR
So how does the SDR DiscoCall Podcast work? Well, it's actually a Discovery Call, hence the name. And every Tuesday at 8am, we're going to have a brand new SDR for 30 minutes and an agenda of introductions their SDR story and three key takeaways that they've learned to share with other SDRs. So with that in mind, let's begin. So, guys, I want to introduce our next special guest.
This is Jordon Cornish a BDR from Showpad Jordon, somebody that caught my eye earlier this year on LinkedIn when I saw a really great post from a new dad that was giving some advice to us in Sales, but not just only in sales. And I've been watching Jordon from afar ever since. And during lockdown we had the opportunity to connect. I learned a bit about Jordon's BDR story at Showpad and things that he was doing before, and I thought it'd be great to get him on the show.
So, Jordon, first and foremost, thank you so much for joining The SDR DiscoCall Podcast. How are you doing today, mate?
Jordon Cornish Yeah, great, thanks. And thank you for inviting me. It's always been a target of mine to come and do something like this, so I'm happy to be here.
Neil Bhuiyan Thank you so much, dude and for the listeners out there that can't see you, could you tell us a little bit like, who are you, where are you from? And currently what you're doing at the moment?
Jordon Cornish Yeah, of course, so Jordon Cornish, J-o-r-d-o-n, Cornish as in "pasty" and I live in Kent, Tunbridge Wells, to be precise and I'm from Sunny, Sunny Weymouth, which is a seaside town in Dorset. So I'm a BDR Showpad at the moment, which is a sales enablement provider. So they work with sales and marketing to ensure that all content information, training, coaching is easily delivered - training sellers so that they are always at the best, basically,
Neil Bhuiyan and a little bit about yourself so I was like reading on your LinkedIn profile. And as mentioned, you're somebody that always is open to discussing sales, best practices and training challenges or even pointers around newborns, who are the sort of people that you speak to, like persona wise as a BDR Showpad, who are the people that you normally talk to? Jordon?
Jordon Cornish Yes, it varies a little bit. So within the marketing realm, it's, you know, anyone from VP of marketing to kind of marketing Managers content specialist product marketing within sales, it's revenue officers, kind of general sales leaders. And then you've got kind of on the other side, sales enablement, revenue operations, that kind of stuff. So it makes back that kind of all similar priorities
+ Tips and tricks from other sellers [00:03:10.710]
Neil Bhuiyan love it man, and thank you. And obviously your BDR, so you're in the role of business development and you're helping with Showpad as well. And I remember my times' at Showpad. I got to meet a lot of sales people, share best practices and stuff and that sort of stuff I could take to, like, execute in my own sort of job back then. What kind of cool tips and tricks do you get to learn, like from other Sellers,
Jordon Cornish From other sellers and tips and tricks? I suppose pausing was a huge one and my brain goes a hundred miles an hour. So when people said to me, Jordon, just slow down a little bit, it's helped me not only professionally, but my personal life. So that was that was cool, every day is a school day. I just always have an open mind, just be willing to learn to worry about failing that kind of stuff. We will have our first day at some point.
So they're all great tips and they will stick with me literally every day throughout my career so far. So, yeah, I love it.
+ Jordon’s route into sales [00:04:10.790]
Neil Bhuiyan Thank you. And so before we get into, like the the SDR/ BDR story at Showpad, kind of like what was your route into Sales? How did you get interested? What was it about that kind of life took you where you are today?
Jordon Cornish Yeah, good question. So I've always been in what customer facing roles since my first job when I was 12, worked in a restaurant and I just enjoyed interacting with people. And I went through to university, studied finance and then kind of into recruitment, which was my first proper sales job. I knew about the BDR world and what they do, but I ended up in that realm. So yeah, I love that. And I was learning about technology all the time, learning about the SaaS industry.
Somebody reached out to me and said, you know, would you consider a move that was like some interesting spaces, let's connect, which we did I learnt more about a company, the characteristics and it aligned with my skills, I thought, yeah, let's do it.
Neil Bhuiyan Perfect, and I think there's probably a lot of listeners out there that could be contemplating that jump or getting into SaaS and, you know, being a sales development rep, what was it about that person that reached out to you that made you think, you know, I'd actually give it some time of day and thought as it could be a possibility for me? What was it about it that intrigued you?
Jordon Cornish Yes, I just identify, first of all, some of the key characteristics of recruiters just said, like, I know these are skills of recruiters. It's transferable to this industry because and then just tailored it to my background just so that I did well academically. So I must like learning and went from there. Really. So I had a good recruiters who sold it to me well!
+ The difference between recruitment and sales [00:05:51.840]
Neil Bhuiyan And I remember you saying, in our chat a few weeks ago, so like you were doing the recruitment job in itself, you did find it wasn't as fast paced, It was a bit laborious compared to where you wanted to be in life. And then you made that jump to kind of get into SaaS. What was kind of the differences for you from, like being a recruiter to then being a BDR? What were the main differences you found?
Jordon Cornish Yeah, good again that is a good question, it's completely different. I suppose metrics are important. I think at recruitment I found personally was more activity driven. Just try and get as much out the door, I suppose. Um, and it's not really focused on a product either. So you trying to sell values a lot different recruitment. So recruitment was a lot quicker actually, which is very transactional, whereas I'm finding so far in SaaS that, you know, you're really building relationships and helping somebody towards a goal, that they have does that make sense?
+ Onboarding as a BDR and best practice [00:06:48.360]
Neil Bhuiyan And like when you're obviously, as you said in recruitment, things are a bit more transactional. You're trying to sell this value of service and now you're going into more of a product centric, you've actually got a commodity, something a solution that can help them out with and changing that mindset, because I've met a lot of great BDRs and SDRs that were once recruiters. And a lot of them tell me it's all those first couple of weeks, the onboarding that the hunger, the hunger to learn and stuff. What kind of was your onboarding experience like? What things were you learning? What was a bit scary and how did you overcome those sort of challenges?
Jordon Cornish Uh, yeah, good question. So not a shameless plug, but I was quite lucky because Showpad support with onboarding, so in terms of that my 1 to 90 days was quite structured, you know, coming in, it was just a good energy from day one day one was literally they had Deliveroo for the entire team. It was Lebanese. It was my favourite.
It was great, there after my colleagues were super friendly and then I transitioned. So it was the end of year into the new financial year, for Showpad. So RKO was coming up. Everybody was buzzing about that. I went to that and, you know, it was inspiring. It was energetic and it was just the best way to kick off a new job. I went in feeling like, yes, I could do this, we can do this kind of thing, so, yeah, it's great.
Neil Bhuiyan Perfect, so if I get it right, it's a case of, um, you had RKO, the revenue kick off, you had Deliveroo, you get to meet all your team members and then you had a structured onboarding plan as well for your first ninety days.
I think that's something really interesting because I speak to a lot of SDRs and SDR Managers and they always say kind of what is the best, you know, onboarding approach? Like sometimes people think as well watch a couple of YouTube videos, look at our latest demo and then you should be ready to fly out the door and start calling people. But I think you and me both know that's not a really great onboarding for an SDR or BDR. In your opinion, what does a good onboarding process look like, Jordon?
Jordon Cornish Yeah, so I think for me personally as well, what I found really helpful is kind of a mix of classroom based sessions, product led sessions, um, information that you can kind of go and do your own research, um, accessibility to your peers. So understanding what that challenge is were, what works well for them, because that's the fast route to just get around the challenges before you even get to experience them, you know, kind of a mix of that I would say is the most important thing.
+ The importance of emotional intelligence for BDRs and SDRs [00:09:21.060]
Neil Bhuiyan Thank you. And, um, another interesting piece that you said, something that you've come to understand whilst being a BDR Showpad and something which you think is very important to yourself is emotional intelligence and emotional intelligence means a lot of things to different people.
But for you, what do you think is emotional intelligence and what do you think is important for you, like in your in your role today?
Jordon Cornish Yeah, it's important in the role. I think it's just important in life in general, right? You should always be able to read a room to see what language you should be using when you could challenge, for example, when it's okay to make suggestion. It's not something everyone is just born with, it takes a while to develop, but it's so helpful the better you get it. And it's fundamental for an SDR, as well
Neil Bhuiyan And like you said, it's fundamental for an SDR. It's like things like knowing how to read a room, what language to use with no particular personas and stuff. How did you go about learning this sort of stuff? Like what was your trial and error process like to get to know what you should and shouldn't be talking about? Certain times?
Jordon Cornish Yeah, just making notes like if a call ended, for example. Why did that end? What could I have said to continue that? Why didn't not challenge that that challenge that they mentioned, for example, was I to "pally" when I called this person up? Actually they don't know me. Should I be calling them, buddy, not that I ever do, but kind of just just trial and error as you go, really. It's ok right to fail, isn't it, as long as you assess that as you go.
+ Self-reflection and continuous improvement [00:11:01.500]
Neil Bhuiyan Definitely, and I think something I there were a lot at the time was I think when learning to be an SDR or SDR manager, whatever I'd always try to put like maybe a fifteen minute block at the end of my day or at the end of my week to kind of relook at my calendar think, like what went well, what didn't go so well and try to understand how could I have done it better and always try to improve upon myself. And it's something that I mentioned to a lot of SDRs like when I look at their calendars, I say, so where's your reflection points? I don't have them. I just do Neil, you know.
But how do you like self reflect how your performance is going and how do you go about to try and improve yourself Jordon?
Jordon Cornish Yeah, a good question, there was a chap in the first my first recruitment role that taught me that you should be at the end of every day assessing what went well, what went wrong, looking how to improve on what went wrong and looking how to replicate what went well. So that was quite important. So I pulled all those together in the week on a Sunday, I assessed that and I say, OK cool, let's do more of this. Let's do less of this or how can I improve on what went wrong, for example.
So that comes into my week that's broken down into the strategic research parts of it, the outbound part, which is a major part of the job, but the self development part, which is is fundamental for success for all of us really.
+ Day in the Life of Jordon (and Sunday sessions) [00:12:22.230]
Neil Bhuiyan And on the subject of like your day, like you said you doing business development, you're doing sales development, you're doing personal development. What does the average day look like for Jordon? And like kind of how do you plan your weeks', dude?
Jordon Cornish Yeah, good question, so it varies on a particular day. So when you say plan week, a month, I'd issue that month and then I break that down weekly. So on a Sunday evening, I'll will plan all the specific tasks, whether that's like volume or areas I want to focus on that week, maybe some new sequences I need to edit for, for example. And then each single day I'll create a checklist of activities that I need to achieve by the end of the week, achieve those goals for the week, if that makes sense.
So you could do it a multitude of different ways. I think some people use Eisenhauer matrix, which is prioritizing importance. Um, it really varies, right? It depends what works best for you, but yeah, that's how I do.
Neil Bhuiyan I love it, and you said something really interesting there, you said like Sunday evening, you're kind of doing a little bit of prep for your week. And it's something that I still do and I used to do. But when I say to students, yeah, so kind of like get your laptop open on a Sunday evening before you go into work the next day. And I get a lot of people look at me like, well, no, dude, that's my weekend, I'm not going to be doing any work. Then why do you choose Sundays? Like what would you say about Sundays for you to get you ready?
Jordon Cornish Yeah, so I had a personal development coach a while ago from my previous employer actually, and they taught me the difference between being proactive and reactive. So by the time you get into work at nine a.m. on a Monday morning, you're already behind everybody else because most people have already planned that week. Your competitors are already reaching out. So it's important to be ahead and have a structure because if you've got this cheesy but somebody taught me, if you if you don't plan, then you're planning to fail ultimately right? So just be proactive.
+ Tips for getting through difficult times [00:14:10.830]
Neil Bhuiyan I love it, and so there's obviously being proactive and consistent and, and I know, through the last few months, it's been a hell of a lot of hard for us in terms of prospecting, having speaking to people because of the current climate. How do you keep yourself going, especially during tough times? How does your schedule help you out there?
Jordon Cornish Oh, yeah, so I'm extremely structured, so I plan everything ahead, which is sometimes a good thing, sometimes a bad thing in terms of like keeping motivated or the energy up it's not too difficult. I'm a Gemini, so we've got a lot of energy.
Um, but ultimately a bad day only has for twenty four hours. So at the end of the day you just assess what went wrong, planned for the next day and then just have a great one the next day. Right. Because you know what went wrong. You know what not to be.
Neil Bhuiyan I agree with you, dude, every day is a chance to be reborn, and I think it's equally important to let go of the day before that's just gone on, because I can sometimes see that happening and it happened to me as well as an SDR if I had a bad day or two or perhaps like that enterprise meeting that I was looking to book cancelled last minute, then that could then propel into the following days. And it really did affect my mindset. So I think I'm really happy to hear that you do the reflection as well. And then you like you say like you can have a go at it. Tomorrow it's a new day and there's something else that could come out of it.
+ Passion for sales and future plans [00:15:36.370]
Neil Bhuiyan And so also, I'd love to kind of understand is like with sales itself for you, like, why did you want to get into sales and kind of where is your future and where do you want to kind of end up in the end in the years to come?
Jordon Cornish Yeah, and that's a good question to ask me, because I planned loads and I think it's multiple routes. And I mentioned before, I had always been in customer facing roles, whether that was like sales or even as a waiter. Your customer experience is is so important. So I decided I wanted to get something involved, speaking to people, helping people recuritment was the First Avenue for that, and after Uni, these people decided this was a better route.
Jordon Cornish So for me, at the moment, I really just want to focus on mastering what I'm doing at the moment in the short term, gain the skills to set up for success after that, definitely AE (Account Executive) I can continue to learn more, be involved in the customer journey and then down the line leadership, because I love helping people. Right, not just internally, but externally. So help others to help their customers, you know, say down the line, got to manage expectations, but down the line, that's that's the trajectory.
Neil Bhuiyan I've met a lot of people that have had similar plans. I had exactly the same plan as well. And to your point, there are different avenues. There are different ways to get there. And one thing that I'm hearing a lot from you is around personal development. So I speak to a lot of SDRs Jordon, where they're like, this is a path I want to get into an SDR they want to be an AE and then maybe one day they want to be a VP of sales.
And I've seen some SDRs I've maybe been a year or two in and they then come back to me, said Neil. I haven't had that promotion. They haven't asked me about this. They're not offering anything, etc., etc.. My first question is, what have you been doing to help yourself?
So my question to you, Jordon, is with these things that you want to do, what kind of things do you have in plan? It doesn't have to be planned right now, but what things would you like to do that you think could help you out to get to that part?
Jordon Cornish Good question. Um, yeah, ok cool so in terms of AE, understanding sales process more, being a better communicator, being able to understand customers communication and be able to deliver value back to it, is super, super important.
So just learning the key key communication skills required beforehand in terms of, the leadership piece, I suppose that I'm already starting by talking now with you, for example, I'm actually I used to be a really nervous communicator until I took my public speaking and agreed to come on here. I thought it would benefit, just being able to have the confidence, I think as well is feeding into that at the moment it's very early stage as I get further and develop more skills right?
+ Learning from management and more experienced colleagues and industry connects [00:18:31.950]
Neil Bhuiyan You will indeed, and I think you have been very confident since we both first started talking, so well done on that point. And I'm happy to say this is helping you on that journey. And I think another thing that was always important to me was being able to speak to leadership.
So the guys have already done the been there, worn the t-shirt kind of get their thoughts on what I'm currently doing. How does it work with you when you're speaking to your management for coaching, et cetera, to help you progress? How does that look today dude?
Jordon Cornish Yeah, so it's something that's in terms of asking for feedback as something that I've got way better at, because I used to just jump the gun and go straight to them like, hey, how can I improve? As opposed to conducting a self-assessment, seeing what my weakness are first, then taking that to your leadership, so to speak, to develop and then create a plan from which is which is now the route that we're taking and Showpad have been great actually in laying trajectories and plans to help you develop, which is cool.
And then from a personal side of not asking my manager, I'll just ask people within that space. I just drop someone a message on LinkedIn or Revenue Collective it's been great for this as well, to just interact with people and find out more about their careers and leadership responsibilities.
Neil Bhuiyan Definitely and we're going to come on to Revenue Collective in a moment, but something definitely to help you out on that my, so I have a manager at Showpad called Celine Vincent, she was my first boss and my first SDR Manager at Showpad, she's a great, super smart individual. And I used to go to Celine all the time on Slack or on Zoom meetings, so Celine and how do I do this? How do I do that? How do I do this?
Neil Bhuiyan And every time we sit down with the 1:1, they would last for about half an hour, 40 minutes, where I'd just be picking her brain because I was hungry. I wanted to learn, you know, I wanted to be the best that I could be. And then she gave me some advice. She said, Neil, next time you want to ask me a question like, by all means, always ask me, like I'm always happy to answer, but ask yourself the same question three times.
So, for example, I'm worried that a Prospect hasn't got back to me on an email or they haven't returned my call, etc. So I'd ask myself, so what should I do Neil? And then I'd say, okay, maybe send them an email and I'd ask them again or what would I do Neil? Perhaps connect with them LinkedIn share a relevant piece of content to kind of excite them. What else could I do Neil? I could reach out to a colleague that's on their team to see if they're having any sort of discussions around the solution, etc.
And this is a technique that I teach to a lot of my students because I get slacked a lot and I get a lot of messages. And my first question back to is what have you thought about how do you think about it?
So that's my advice as well, when we're trying to get feedback, because I was always hungry for feedback, always honest and people say, Neil, you ask so many questions, yeah because I really want to improve, you know, but you mentioned with Revenue Collective, so there's probably a lot of people out there that may not be aware of what is revenue collective and kind of what do they do. So I'd love to know who are they? What do they do and how did you get involved with them, Jordon?
Jordon Cornish And yeah, OK cool, so I knew what they were when I was in recruitment just because most sales leaders, marketing leaders, anyone that's kind of like a C-Level, we're involved with them and they're kind of like a think tank group that come together I suppose to support each other in growth. So they work for like high growth tech companies or other companies, and they just they support each other. They came together to roll out an associate revenue collected just like people like myself, I think up to a head of can join and learn best practices from each other and share events to share technologies that they use that are great and just really collaborate because it kind of all in it together.
And I know we're at all the different companies. But why not share your knowledge?
Neil Bhuiyan I love that, I really do. So if I get it right, it's kind of a group, like you said, a collective of leaders, of people that work within sales where you may be from other different companies, but you can share best practices, you do webinars, campaigns, etc.
Neil Bhuiyan with each other. And this is a really interesting point, because I recently posted on LinkedIn about SDRs. So sometimes I used to be the SDR. They said, oh, well, if that's my competitor, we're going to beat them like we don't want them to, like, take the market, cetera, etc.. But as I've grown up a little bit more, I'm like, do you know what? Even though I'm in SDR for this company and they're an SDR in their company with doing the same job, we're trying to do the same thing.
Neil Bhuiyan We're trying to help the same industry. So if it used to be Showpad versus brainshark or other competitors out there I'd always like look at their SDRs and think like, do you know what, we're doing the same thing. I'd love to help you out a bit. So I'm seeing more and more things such as like the SDR Nation, Sales Enablement society, where people are being able to like, share these best practices regardless of what company they're doing.
+ Industry tips: do video messages work? [00:23:28.550]
Neil Bhuiyan But what cool stories are like things have you learned from other people that are either in the same space or kind of working towards the same space?
Jordon Cornish Yeah, just in terms of, I suppose, outreaches as well, just like helping to understand people's priorities in terms of these groups, it's cool to see the personas that I go after, like their million other priorities, so when you're reaching out and they say it's not a priority, I am like WHY? I can actually understand, like why they're not coming back, because they've got these other thousand things to think of, maybe they're not mature enough as a company for what you're delivering yet, or maybe they're the past it and they've got something.
For example, I don't know that kind of answers your question, but, um, in terms of processes that I've learned video messaging via email I didn't really do it that much prior to Covid working remotely I've started to do it more. And I started to learn tips from people within the group on video length, for example, make it gif so I can see you waving. Just little tips like that were quite helpful.
Neil Bhuiyan And that's an interesting piece because I think when working with students or like giving advice, trying to convince people to use videos in their emails, messages and LinkedIn, I always get, nah, videos are not for me. What was it about video that kind of put you off and what then converted you into a video user?
Jordon Cornish What put me off at first is having to, somebody being able to visualize me, see me speaking and then sending that to somebody because like, although it's not public speaking, your still having to record yourself speaking and to send that to somebody where your face is going to pop up
They don't know, you, it could be weird right? But what made me do it is to differentiate, I suppose, to be different because a lot people don't do that. So if you tell me that most people don't leave voicemails, then I'll leave voicemails. You tell me then they don't leave videos, then I'll do that because you've got to be ahead of other people. Right? Otherwise, you can't get the results that you want.
Neil Bhuiyan It's actually something I learned Showpad because within the first few weeks of boarding way back in the day, we'd have to record ourselves pitching Showpad and then send it to our Managers to see if we were pitch perfect. And then all of a sudden we start using things like Vidyard and we're using it with our prospecting tools where we'd have to have a script next to us with a piece of paper pitch this. And now it's something that I do in training. I make SDRs to record themselves recording the company value pitch if it's 30 seconds or ten seconds.
And the more you record yourself in front of a camera and you see yourself and you can hear yourself, you'll cringe probably the first couple of takes and you'll fluff it up a little bit. But I think it really helps with what you call it, just memorizing and getting it pitch perfect that you're not having to look at that script and you get more comfortable with yourself. And then I found every time I stepped into a Showpad SaaS cycle and somebody said, and I'm not going to pretend that I remember the pitch now, but I said, so what is Showpad?
You know, I would always feel confident and being able to say it like just off the bat.
+ Techniques for being pitch perfect [00:26:31.610]
Neil Bhuiyan But for you, when you're trying to learn new things and memorize them and practice, what the techniques that you use to take what you've learned and then put it into action and then kind of test out
Jordon Cornish I just make sure, one, I write it out, write it again, bullet point it, fully write it out again. And then I'm just recorded a million times. Tweak what I don't like, listen back to it myself, send it to others. My partner's great for that, so like I'll say can you listen to this, and she'll be like, No, Jordon, your monotone, you've got no energy and she's brutal and so that's quite important. And then. Yeah, then take it to Joey, use my manager. Anne-Sophie, she is great for feedback, critical, but really gives a lot of constructive feedback in terms of improvement.
So which is helpful. I went through a stage of being here, you know, I come in and I learned things quite quick, I like this is great. And then went through a stage of overcomplicating things and then had to go through some development again, it happens that kind of process has helped. I love learning.
Neil Bhuiyan So what you're saying is you're right down your bullet point at your pitch, you record it, you listen back to it, you then send it to your partner to get honest, brutal feedback.
You refine it a little bit more. And that's the other bit that's interesting as well as where you mentioned with your partner and getting feedback.
+ Fatherhood and Jordon’s SaaS journey [00:27:56.130]
Neil Bhuiyan So when we first go from from, perhaps recruitment and then we're going into SaaS and we're having to explain what is SaaS to our family and what is SaaS sales and stuff like that, how did they take it, like when you made this move and how to impact your life at home?
Jordon Cornish And, yeah, in a positive way, I suppose, because at the time I was a bit unsure, like I'd just become a dad. So it's a bit like, OK, god my life changed dramatically. I don't know what's going on. And we just had quite deep conversation after a recruiter reached out to me and I said, I'm really interested in this. I think this what willl make me happy. It's going to make me even more driven on top of what I was and yes, She was really supportive, She was like, just go for it even through my interview process, which I was really selective wit anyway, after we broke it down, she was like, why wouldn't you go for this company? Yes, I suppose quite, quite reassuring, very supportive. And she said, as long as it makes me happy, that's what matters really. And as long as I felt proud of doing that and that's what for my son really like long term. So.
Neil Bhuiyan I love it. And the reason why I ask that is because we've got a very similar story, because when I just became a father, I just joined Showpad as well. So I know that feeling. And it's a question like that. I totally understand. There may be some listeners SDRs out there that are parents or to become parents or they're not parents. But how do you manage, like being an SDR BDR in a SaaS life?
Because I know it's very fast paced and then having that down time to be with your family. How do you balance out love to hear from dad to dad. How do you do it? Because I need some tips.
Jordon Cornish Yeah, it's funny because I wrote an article when I first joined Showpad like my transition so far, what would be important to master in terms of like time management is important in both, you know, to make sure I actually get out of work because I'm quite often the first one in last one out kind of thing, which was fine before. But now it can't be that way because I need to see my son and help my partner out, you know, so time management is number one.
I just don't be afraid to fail, like being a father, being in the SaaS world. You going to learn every day, right? Because no two days are the same. The market changes. Your child's going to change for sure and relax a little bit like it is ultimately a ride right. So just enjoy every day that you're doing it, being a father and being in the sales environment because it's exciting. So, yeah, it's kind of my three points I recommend to everyone,
Neil Bhuiyan But I think it's a skill set with like you said, it's time management. Is that structure getting in place, learning and, you know, like you said, relax a bit as well.
+ Jordon’s key takeaways [00:30:46.770]
Neil Bhuiyan Um, but I think we've learnt a hell of a lot in this Podcast for yourself and some great tips if we were to speak to the Jordon of a few years ago before embarked on this journey, what would you say are the three key bits of advice or takeaways that you'd like to give that person that's just about to or contemplating this new career dude?
Jordon Cornish Every day is a school day, so just be an empty slate every single day. Be prepared to learn. Don't don't not take advice somebody, just because they are more senior than you or that junior compared to you. Just just honestly be an open slate and I can say second thing, like it's okay to fail as long as you asses again why things went wrong or how it went wrong, like it's OK. I'm not saying call the same person 100 times and he's definitely going to buy something off you, it's probably not the case.
But the worst thing that can happen is if you fail as long as you like, confident enough to pick yourself back up, like you'll be OK and make sure you're doing whatever you're doing for the right reasons. So just identify why you're doing this. Like if you're doing it to be successful, why you want to be successful. What does that mean? Just to make sure like what you're doing as a job aligns, because I, I hear quite a lot people go into sales, say, oh, it's not for me, and they run away from it kind of thing but is hard. So you just got to make sure it's aligned to what success is for you I suppose.
Neil Bhuiyan And I think what would be interesting is definitely we're going to put into the show notes. Maybe we can put in that link of, you know, when you just became a father and you're transitioning into that role. I think that would be great for people to listen into. And if somebody was out there and they wanted to connect with you, Jordon, to kind of pick your brain on something, maybe they're a recruiter that's just about to go into SaaS and thinking about next year, what's the best way to connect with you dude?
Jordon Cornish Yes, it just literally connect with me on Linkedin. Drop me a message. I think my email was on there as well. So just drop me a line if you have any questions or if there's anything you can help me with it. Maybe you listen to here and said actually the communication could be better, Jordon, more than happy to to listen to you, haha!
Neil Bhuiyan And as you're a sales enablement expert, you're in the world of Sales and Marketing, it's a question I asked a guest, a few weeks back of if somebody was to approach you cold on LinkedIn or on email, how should they send an email to Jordon Cornish, what should go into that good email?
Jordon Cornish For me personally, make sure it's Personalised, because if it's not clearly honest I'll just delete it. Because its expected from us as well. So it makes sure it's personalised. Don't be afraid to just let a bit of personality come through so it's ok to be like funny and a bit of tongue in cheek. Um, keep it short, I'm a dad, so don't have much time.
Neil Bhuiyan Right, Jordon, I really want to thank you so much for joining the SDR DiscoCall Podcast. We definitely want to have you back as a guest in the coming months and hear how things are going along. And also say hello to Rafael for us as well. And, Jordon Happy Selling, my man, thank you so much.
Jordon Cornish Thanks. Neil Appreciate it, speak soon!