EPISODE #007


 
 
#007_JOLIEN_CLAUWAERT.jpeg

Are you ready to kick-start 2021 with our first show of the year, jam-packed with tips for new SDRs? Introducing Jolien Clauwaert, a Belgian SDR from one of HappySelling’s clients Intigriti and former student of host Neil Bhuiyan.

Find Jolien on Linkedin



The SDR DiscoCall podcast launches into 2021 with one of our most creative and passionate guests to date - Jolien Clauwaert, a Belgian SDR from cybersecurity experts Intigriti. A law graduate turned SDR, Jolien has a great attitude and approach to both life and work. For anyone starting out as an SDR her tips on the importance of mental health and well being, keeping motivated, social selling and how to use tactics like reverse engineering to help hit your goals, are not to be missed.


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EPISODE #007 TRANSCRIPT

TL;DR

+ Introduction (to Jolien and Intigriti) [00:00:09.430]

Neil Bhuiyan Hi there gang and welcome to Episode seven of the SDR DiscoCall Podcast, I'm your host Neil Bhuiyan. Today's guest is Jolien Clauwaert, a 27 year old Belgian SDR topics we discussed is how to make career decisions, how to best learn and speak with different departments in the team, the importance of mental health and wellbeing, and also how to keep motivated and reverse engineer your number to hit your target consistently.

So how does the SDR DiscoCall Podcast work? Well, it's actually a Discovery Call, hence the name and every Tuesday at 8am we're going to have a brand new SDR for 30 minutes and an agenda of introductions, their sDR story and three key takeaways that they've learned to share with other SDRs. So with that in mind, let's begin.

So guys want to introduce a really great SDR that I've known for a little while now, this is Jolien. Jolien is a former student of mine. We used to work at a company called Spott, and we're currently working together on another project, a company called Intigriti, and rather me blabbing on about who Jolien is I'd love to hand over the microphone. Jolien, welcome to the SDR DiscoCall Podcast. How are you doing today?

Jolien Clauwaert I'm doing really well, thank you. Neil happy to be here.

Neil Bhuiyan Thank you very much for joining, so Jolien, for the listeners out there that can't see you, could you please give us a brief introduction of who are you currently, what you're doing and a little bit more about yourself?

Jolien Clauwaert Yeah. OK, so I'm Jolien. I'm twenty seven year old currently. I live in a beautiful town called Alst, but probably not enough people will know that it's in Belgium, close to Brussels today. I'm working at Intigriti, only working there for a month. So it's really cool to talk about this. Now, Intigriti is Europe's largest Ethical hacking platform. So we are Bug Bounty platform, but we do it in a managed service way. And a bit more about Jolien.

I love to discover new things like I'm always on the hunt for new things that can be traveling. But for me it's also discovering a new sport or going to a new place in town making new friends. And I'm really passionate about my family and friends and occasionally I play theatre as well. But now it's called Covid thing. That's not going on. But that's what I love to do in my free time as well.

Neil Bhuiyan Thank you so much, so Jolien, twenty seven from Belgium working in cybersecurity. You're an explorer and I know from LinkedIn that you're somebody who's quite creative as well. And I know that when you were a student, the amount of ideas that used to come out of your mouth and your mind. I used to be blown away by so, I'm really happy to have you on the show today. Thank you for joining us so for again, for the listeners out there, it's always about the SDR story.

+ Life before SaaS – from law school to travelling to sales [00:03:03.970]

Neil Bhuiyan So you're somebody when I looked at you LinkedIn you'd have a previous sales experience working, not a SaaS company. And then you joined in to SaaS and began your journey. I'd love to hear kind of just before you kind of went into sales and into work, kind of what were you studying or what were you doing with your life before you started sales?

Jolien Clauwaert Yeah, really great question. I went to law school, so something totally different. Always want to be a lawyer when I was a little kids always love talking and defending myself. Uh, so that was my whole image of going to law school. It was great. I learned a lot. I learned a lot like it was, of course, a lot of information that you get in law school. So you really learn to progress it and to structure it more and then you learn to ride it in a really compact way.

So that that really helps me still today. And then after law school, I wanted to discover new places, of course. So I went travelling for a year. I went to Australia and then I came back and of course, you have a lot of yeah, a lot of time thinking about what I want to do in my life. And Sales always appealed to me like I have a lot of people in my family that are really good salesperson's.

My dad is really passionate about sales. I always worked in hospitality as I like an extra job and it's of course not the same, but it's also talking to people and convincing them in another way so that I really started to think, yes, sales is something I can see myself doing. And I, I want to get out of my bed for in the morning.

Neil Bhuiyan I love it.

Jolien Clauwaert So that was an area I wanted to explore. Of course, I didn't have previous experience and then I started working at Lyreco. Lyreco is basically everything for your office. So going from computers to desks to paper. So everything you need in your office and yeah, that was my first sales experience. I was like responsible for an area. So the area where I live in and it was really going from door to door, going from company to company. So totally different than what SaaS is all about and really sales in the traditional way. But it was such a good learning school for me because, yeah, you get hard no's, of course, and you just have to do it and you're responsible from A to Z because I really had to to make a pricing and everything.

Jolien Clauwaert So it was a really great experience for me, actually. And I wanted to talk already about how I came into the SaaS world, that maybe that was the next question

Neil Bhuiyan will come onto that definitely shortly, I'm really interested to know. But there was a key piece that I heard there where we've had a lot of guests come on to say they've gone through, like going for a degree or something within higher education, and then they take this break in life to go travelling. And it's synonymous with a lot of our guests. And there's that moment where you said that you're kind of thinking about what do you want to do with your life, kind of what you want.

The next thing to be just for the listeners out there, what was going through your mind of like what do you want to do? How did you kind of come up with the thoughts and decisions as, OK, this is a path I want to go to? What were the you know, the factors that you were considering?

Jolien Clauwaert Well, I think by traveling, you connect with so many like minded people and you learn so many different things and I loved it. And that's kind of the same for me in sales, because you have a lot of different Prospects that that you look for. So, like not being everyday the same and having different Prospects that was going through my head. OK, that's that's maybe a bit like traveling, you know, like not of course, physically, but like traveling into the tech world, for example, and getting to know everything and getting better at it.

And also I really have international ambitions. I don't want to say only in Belgium. I only talk to people in Belgium. But of course, if you go into law, it's more in your own country because, of course, every country has its own laws and sales is not sales, is not limited at all. Sales is wherever and whatever you want it to be, of course, with or with the right tools and the right company.

Neil Bhuiyan Mm. I agree. I think that's one of the reasons why I got into sales like because I wanted to travel, I wanted to meet new people, I wanted to explore other places and I saw sales as my passport to going on that journey.

Neil Bhuiyan And I think I'm really happy that I did it. And again, I got to travel to countries like Belgium. I've got to meet yourself I've other companies as well. And it's really cool. And I think when I came out of the U.K. and going into Belgium and into other countries in Europe, I realized there are so many different nuances as to how they do business, how they do sell. So to your point, with lawyers it's specific, but with sales that can be translated into so many different cultures, I think, which is really cool.

+ Making the decision to go into sales [00:08:34.170]

Neil Bhuiyan Another interesting point that you mentioned was, OK, within your family, you've got other people that are within the profession. What type of questions were you asking them when you trying to come up with this decision of, OK, I want to go into sales, but what does it take?

Jolien Clauwaert Yeah, um, well, first of all, I asked my dad, of course, because he's closest to me and he's a real hunter like I asked.

OK, but but how how do you start? Like, where do you start? How do you convince people? Because it can be so hard and and he's always passionate about you just have to do it like you don't have to be afraid and just do it.

And then with other people in my family that were like the younger people that were really doing it day to day, I really wondered, what does your day look like? Because I didn't really have an idea. And of course, that is important as well.

And then I always been really interested in the target system. Like I know myself, I can get really lazy if I don't have a clear goal. So that always fascinated me. But I, of course, didn't know, like, what is a target? And did you get it at the end of the month or what do you do if you don't, do you get fired, like straight away? So that those are the kind of questions I basically asked and seeing them all speak about it so passionately and just realising that you have a lot of options in sales, like I could see that that they were all really ambitious and they got really big chances in the companies that worked and to grow.

And that's also super important for me.

+ Reverse engineering and creating your own goals [00:10:20.890]

Neil Bhuiyan I love it. And again, the thing that is going to be for all of us as SDRs is obviously targets and having aspirations and goals to go for. And you mentioned really important piece things here where if you don't have that goal, you're not going to be motivated and you can become lazy, as you said. How do you get yourself out of that lazy period with these goals? How do you set these goals for yourself?

Jolien Clauwaert Of course, the company sets goals. So first of all, that one. But then you have to create your own goals next to it, because, of course, you can still think that's my target, but it's not going to be there just one day. You have to work for it. So so I like to use a technique of like reverse engineering and to think like, OK, what do I have to do to reach that goal? And I know myself. I also have to make sure that if I get like a really good excuse, for example, one day that I don't think, OK, so now I can chill, no that, that should be a motivator to just keep going. And yeah, just my curiosity is, is the biggest thing to go for it. I think seeing new companies and always want to know more about the companies, I want to know if it could be a good fit.

Neil Bhuiyan So for the listeners out there. Um, reverse engineering. It was a concept that I was new to, something we discussed together, like when we was going through trainings, etc. But if there was a brand new SDR who's walking through the door, how would you simply put what reverse engineering is and why it helps you? Yeah, so.

Jolien Clauwaert So like I said, you have to target that the company gives you and then you really have to think, OK, how many people do I have to talk to to get to that target? And then you have to divide it by weeks and days. Ideally for me, I divide it in days, but weeks helps me more because you can have a bad day and then you can do the next day better. So you just pick up your targets.

And like, for example, if I would have a target of eight SQO (Sales Qualified Opportunities), then I would divide it by four because you have four weeks, of course, and then that would be 2 SQO's every week. And what do you have to do to get there? So I really believe in like LinkedIn touches, emails, calls, but also like social selling is something I would pay attention to that you put a post live, every week or you you try it that way as well.

But of course it takes a while to have it figured out for yourself completely, I think, because it's also different for everyone.

Neil Bhuiyan I love it, and I think the key things there that you're mentioning is obviously knowing what your number is, how you're going to get to where your daily activities that you have to do if it's LinkedIn email or call. And yeah, you rightfully said sometimes we have good days, sometimes you have bad days. But I think the key thing there is just keeping consistent.

And just to keep going and as you said, it takes a while to get into your rhythm. Right. You know, to figure out what works and what doesn't work for you. And another key piece that you said there was social selling. So I think when I first came into as SDR, someone said, no, you need to be like a social-seller, man. You need to get LinkedIn locked down, make sure you're not you understand that.

+ Social selling and what this actually means [00:13:50.860]

Neil Bhuiyan And to be honest, I didn't understand what the hell they meant. I just thought social selling was, you know, connecting with somebody on LinkedIn, just posting a company update. But I did notice from Spott, you were highly engaged with your social selling. How would you explain social selling to a newbie who doesn't really understand the term?

Jolien Clauwaert Well, for me, social selling is indeed posting information out there and not not only selling, but really like talking about the area you're in. Like now it's cyber security for me. Before it was more marketing, just posting regular updates that can give people like they can think like, oh, yeah, that's actually really interesting. And then in that way they can actually come to you and start talking to you. So you actually sell to them without they actually notice and they don't think or know another message, but they are informed and they have the feeling they're in control.

So I really believe that social selling is important.

+ The future is digital [00:14:57.150]

Neil Bhuiyan And again, as I mentioned, I saw you doing a hell of a lot of it on LinkedIn over the last year, so I'm really happy to see that. So moving on to kind of like transitioning into SaaS. So it was working Lyreco, stationary provider, you're doing like door to door sales. You're managing accounts for your local region. You then faced with a new company called, Spott, who is a former client of ours.

What was that like when you was introduced to SaaS and, you know, like working in a different world from Lyreco?

Jolien Clauwaert Yeah, well, so what kind of Lyreco, made me realize that the future is digital? Because you could, of course, see that people don't need that much paper anymore, for example. And I was always fascinated about marketing and the digital world, so I started to read a lot about it. I did an extra course, um, and then I was looking more for Martech, in the beginning. like Spott as well. But of course, it wasn't always easy because you don't have the experience yet. And then I came in contact with the with a recruiter that actually introduced me to SaaS and to see what was also good because she helped me in first getting to know SaaS read, read some articles.

I was convinced that I wanted to go into the tech world and the digital world. But to be honest, I wasn't familiar at all with all the terms and the things in the SaaS world. So it was a really new world. But I also loved that I that this world was growing so fast and to be part of it, that that would be really great. So that's how I got to know Spott.

+ The lowdown on SaaS (from a new SDR’s perspective) [00:16:43.670]

Neil Bhuiyan I love it, so to kind of summarize, like you realize the world is going from print based paper-based going to things digital. You loved Martech. So for those that don't know what Martech is marketing technology and that's what Spott provided you are helped by a recruiter to the introduction of SaaS software as a service. And obviously it was brand new to had to do a lot of reading. She helped with that as well. So imagine if I'm a brand new SDR and you had to introduce SaaS, what things would you recommend that person reading if they're thinking about going into SaaS themselves?

Jolien Clauwaert So, yeah, first of all, I googled a lot because that's how you learn. Um, and then I watched a lot of videos of like winning by design, for example. That helped me a lot. Then I also read about the companies themselves. You have a lot of good books. Yeah. Just by doing I think I learn most and the concrete articles they sent me through.

Neil Bhuiyan I love it, so a lot of due diligence, a lot of reading, a lot of research, and I think we can both agree that's an integral part of being a good SDR knowing your research. Right. And yeah, you're right. Google is the biggest library of free information.

I think the hardest thing for me to understand when I was in SDR was all the acronyms that we had in SaaS, API, CRM, you know, even what does SaaS or SaaS can be done into so many different ways, like PaaS, a platform as a service and software as a service, identity as a service. There's so many different things. And I think a really good tip that I would love to share with the listeners is every time you hear a word that you don't understand, write it down.

And at the end of that session, ask that person, what does it stand for? Or to your point, Jolien, just go Google it.

+ The Intigriti onboarding experience [00:18:38.200]

Neil Bhuiyan So we've kind of joined Spott, we've drawn this Martek SaaS solution. What was your first couple of weeks like? What were you up to? What were you learning? How are you getting onboarded, Jolien?

Jolien Clauwaert Yeah, like you just said, first of all, I scheduled a lot of meetings and calls and then all the anacronyms were still Chinese to me, so for me, it was really important to ask questions. Don't be don't be afraid to ask questions. It can be scary in the beginning because you feel like you don't understand everything. But I just asked questions all the time. For me, it was also important to first weeks to have a meeting with every single person in the company.

So you really know what different roles there are, departments. What is their view on the company that learns you a lot, I think, and then playing a lot of role plays with my AE, back then and then slowly getting into calling, emailing LinkedIn. And of course, the first time calling is terrifying. But yeah, I can still imagine. But once you're over it you're over it.

So, yeah, you just, you just have to do it, there's no there's no easy way I think, to be completely prepared, Of course you have to prepare everything. But yeah. By doing it and by having trainings actually um if I know myself, I know that structure is the thing that I have to work on. Definitely.

So yeah. I also had trainings while I was at Spott, focusing more on structure and that gives you more confidence to start your Outreach also how sequences work and everything. That's something I didn't know before.

Neil Bhuiyan Mm. Definitely and like you said, it's scary to get on the phone. It can be nerve wracking but like your father said, just do it, just go for it. And I think that's the best way to learn, you know, throwing yourself in at the deep end at some times, but also having those structures, kind of frameworks to kind of put some meat onto the bones to make you feel a bit more confident full heartily agree.

+ Building a picture of how your company works [00:20:51.940]

Neil Bhuiyan And you mentioned another piece where you're meeting all the different stakeholders in your company, kind of what's their role? What is their department does, like for a brand new SDR? How useful is that information? How does that build your picture of how the company works in your head when you meet with these people?

Jolien Clauwaert Yes, super useful. Like also in SaaS, you have specific roles like a SDRs and AEs, but also customer success. Yeah, marketing, of course. But it all works in a really specific way and getting to know how everything works and connects with each other. Also for an SDR, of course you have to source the leads. So for me it was super interesting to ask every person in the company, OK, what is a good lead for you? What company would you like to have as a client and how would you approach them? How would you pitch the company? So yeah, that that was super useful, definitely.

Neil Bhuiyan Love it and obviously, speaking to all these departments, understanding what's a good lead for them, why is it asking question after question I think is the best way to learn. And I remember our time at Spott, it was more of a small company. So you were more in touch with your CEO you're like the rest of the sales team.

Rob is a good friend of ours as well, compared to like working somewhere like at Lyreco, where you may not have time with the CEO or the senior management. How useful was it for you to be able to sit in on the same room or table as the founders of that company?

Jolien Clauwaert Yeah, it makes your learning curve go up like, yeah, it's incredible. Like Lyreco is a really big company, so you're basically a number to say. So I don't want to say it in a negative way, but of course a lot of people are working there. So let's say that you have a great idea one day. It's not that it would get easily to the CEO, of course, can be possible, but it will take a while and there will be a lot of things you have to do before you can reach someone important in the company.

And of course, working so closely to the CEO and everyone in a company just makes you understand the whole company go from like the financial parts to how how you have to reach your targets, why targets are important to the marketing part to like what clients churn out or. Uh, yeah, it's it's really good to give you an overall view and also for your personal learnings.

Also learns you more like what, what do I want to do and where do I see myself in like let's say five or ten years?

Neil Bhuiyan Yeah, and I think that's a really interesting piece. I know during one of our lessons that we had, I said when I was a young SDR I wanted to be the CEO of my own company and I didn't know how the hell I was going to get there, but I knew it was going to happen somehow. And I said there's not one straight path.

I thought initially I would be SDR go into AE, become a VP of sales, become a C.R.O., then become a CEO. And I thought that was the only path. But as you mentioned, like speaking to these different departments, kind of what do I want to do in five to ten years? So what would you say to others SDRs, that come in just saying, well, I don't really know what I want to do, but sales is a starting point.

+ Opportunities for an SDR [00:24:13.760]

Neil Bhuiyan What opportunities do you think they could progress through into an SaaS company when they join?

Jolien Clauwaert Yeah, well, I think, first of all, the SDR is a perfect way to come into a company because, yeah, you learn so much. You're the first person that companies will talk to. So you learn a lot about other companies as well. And there's different ways to go. You can feel that you're really good at writing and more the marketing way. Feel OK talking to customers all the time and staying contact, making them happy again, be more like customer success later, of course, or become an AE that that's the most logical part I would say, but not per say the thing you have to do.

Like I know when I started, I also thought, OK, I'm going to be an AE and maybe I still want to be in AE, but I first of all, want to become a really good SDR and then we'll see what to put my next role will be.

Neil Bhuiyan I think that's the best path and mindset to take, there's always that goal, the aspiration of what you want to be, but be open to new avenues, new routes.

+ Joining Intigriti and how this came about [00:25:22.950]

Neil Bhuiyan And I highly recommend if any SDRs are listening in with those other teams just to see how they work as. As Jolien, you've said you might fancy writing for marketing. You may actually like working with customers more directly after the Sales in customer success. So you had a lot of good experiences and learning from Spott, and I can see they're doing a lot of great things as well. And then moved into your second SaaS start up, which is Intigriti. How did that come about?

Jolien Clauwaert So of course, covid changed a lot of things and Spott changed more to like an inbound company. Also, pricing changed. So I had the feeling that that I could learn something more in another company. And I also had the feeling that I wanted to learn from senior people in sales. And it was just I was ready for another opportunity. So I left with all the best feelings. And then they have great new technical people on board and going more and more into an inbound company.

And then, yeah, I came across Intigriti and the product and the company is really fascinating and it's really something else with a whole community of Ethical Hackers we have is such an exciting product and also what Covid makes you realize is that you really have to look at something future proof. And I really do believe that a cybersecurity, well to believe it's just a fact that cybersecurity is so important. Even the other worlds, is only going to become more digital.

We all order online. So it's also important to be aware of like the side, the cybersecurity is super important

Neil Bhuiyan Of course and for you, you've kind of gone from marketing tech into cybersecurity. And I know cybersecurity. When I first jumped in, it was a completely new world, you know, speaking to the CTO, the CISO, you're talking to developers Dev Ops. This is a new complete world. I'm not a coder, I don't know this stuff. So how did you transition the learning from Martek into cybersecurity world? What was that learning curve like for you?

Jolien Clauwaert Yeah, it is different than marketing people are. You can imagine more what marketing is like. Of course, you don't know everything, but indeed, like security is a whole different world, but you learn something in every company. So I took my learnings from Spott more in the way, like I know how the structure is like and how the sales process is working and what what are good questions to ask. And that's that's actually in every company are in every vertical.

Jolien Clauwaert You just have to be open with the questions that you ask. But then again, I'm still learning at Intigriti and I said it before, but be curious like I actually typed it into YouTube cybersecurity once and I also asked, like the technical people at Intigriti, like what what videos can I watch? What documents can I can I read? But it's also important to know that you don't have to be a specialist into cybersecurity to be a good SDR.

Not at all. You have to know what your product is and really believe in it. But you don't have to know everything. Definitely not. So you don't have to stress about it

Neil Bhuiyan Some solid advice, so you don't need to know everything as soon as you walk through the door, but just have at least a good understanding of it and then ask those people that do it and ask them questions. And that gets your knowledge higher and higher as well.

+ Overcoming challenges [00:29:09.400]

Neil Bhuiyan Then obviously, you mentioned a piece of covid it made you think about, OK, you need to have things and careers which are future proof, like without being too personal. Can you tell me about a time that you've overcome a challenge?

Jolien Clauwaert Yeah, like I think covid was a real challenge. Like I was temporarily unemployed and someone like I think a lot of sales people, that is I'm really extrovert. So I love to be outside and to go out and to talk and to discover new things that go for dinners and plan my agenda.

Like my weekends are always full and all of a sudden that wasn't there anymore. Nothing was there anymore.

And you're unemployed and you don't know what the company going to do. Other strategies come up, which is nice, like it sparks creativity as well. That's what I saw at Spott as well, they took another another path and they're doing really great. Um, but yeah, for myself, I really panicked in the beginning. And I think it's really important that you give yourself time to adjust to a new situation and don't think that straight away you have to have everything covered and you have to know how the future will look like.

So I gave myself a good week to think about it and to process everything. Um, and of course it takes time after, but then see the positive things in in a negative situation and start to focus on what makes you happy in that situation and start to think about things in the future. And then it actually made me really positive because I could see new opportunities, opportunities, and it was like, like where I am now. It was actually a new opportunity and I feel really good today.

I also learned to not plan everything ahead and to take some more rest when you needed. So like the "FOMO", the fear of missing out is a bit more gone, it's still there, of course, I have to be involved into everything, but yeah, take some time for yourself and be. Yeah, just be good to yourself.

Give yourself also the time to process things and be sad once in a while, but then come up with a plan. And if you stay calm, everything will work out.

Neil Bhuiyan I love it, and I think that's some solid advice in terms of your own mental well-being. We can always go through troubles and challenges and I love your positive mindset. That's the one thing that always stood out to me, Jolien, when we woked together is you were always bright and energetic. But you're right, there are some days where you're going to be down.

You're going to be sad, but it's OK to be like that. You know, it's just a natural part of being human. But I think really giving yourself time to breathe, reflect and try not to panic. It's easier said than done. But know that, you know, everything happens for a reason. And when you can bring a sense of clarity to your mind and relax yourself, then good things will come about and new opportunities will come. And it's always trying to find the positive in every challenge or situation that you have.

And I've always had this mantra of a positive mentality creates positive results in reality. And I'm a firm believer in that. Um, and again, I think like the journey that you're embarking on now into your second start up, I'm really excited to see kind of where that's going to go. And I'm really happy that we're still kind of working together as well.

+ Jolien’s key takeaways [00:32:52.290]

Neil Bhuiyan

So thank you for, like, giving this opportunity to share your story with the guys that are listening in. So obviously, the way that we'd love to end this is if you could give three nuggets of information that you'd love to give to a younger version of yourself or somebody who's just about to embark on this journey. What of those three bits of advice that you'd like to give, Jolien?

Jolien Clauwaert Well, the first thing I learned actually in my first job, and I it also I use it in my personal life, but it's so important in sales is that every, No, brings you closer to a yes.

Like I have to remind myself a lot. So when you when I think, oh, no, another no from a Prospect, I really thought that this one was going to be a Yes, straight away., but then thinking about the figures behind it, behind it and let's say like for every 10 No's you get a Yes,

That would be good already I think. But ah every twenty No's you, you have a yes. Then you know. OK. I'm on track and it's fine, of course, there will be No's, not everyone will say yes. So that's something that once I got that figured out, I was so much more confident into picking up the phone or going to a company, because it's fine if they say, no, you don't have to give up because they say no. Of course, if if they really say no a few times, it's also good to let it go.

Neil Bhuiyan Yeah.

Jolien Clauwaert Um, and then another thing that I learned also by trainings is like embrace silence. Um, it's a classic one for sales, but I really try to not talk about the product to too much, but let them talk.

I know it's really a classic thing of advice, but a silence can be called, definitely. Um, and then another thing I learned is that look at your competitors in a good way, like don't don't think, oh no, they're doing something bad or but look how they do it and they keep learning. Don't think that you have it figured out, because I feel if I have a bad moment or like my target is not going so well, I listen to something about sales.

I read something and then you have new energy again and talk to your colleagues a lot. Stay talking about what what they do and just share it, share the funny things.

Sort of funny No's that you have and it will give you new energy.

Neil Bhuiyan So through some guests, they have like social accounts such as Twitter or Instagram or perhaps they want to connect through LinkedIn. If somebody wanted to reach out to you, Jolien, to ask you a question, what's the best way to reach out to you?

Jolien Clauwaert I think LinkedIn would be the best way. I'm on LinkedIn all day, every day. So you Jolien Clauwaert on LinkedIn

[Neil Bhuiyan Perfect and I'll make sure to put links in the show notes so people can find you and connect with you. But, um, some people may have noticed I've jumped from your Joleen to Jolien wondering, Neil, what was going on there? So Jolien, if I understand is that correct, Dutch way of pronouncing your name that your parents had given you, but you also like Joleen, which is the English equivalent. So guys, if you're wondering

Neil Bhuiyan Perfect and I'll make sure to put links in the show notes so people can find you and connect with you. But, um, some people may have noticed I've jumped from your Joleen to Jolien wondering, Neil, what was going on there? So Jolien, if I understand is that correct, Dutch way of pronouncing your name that your parents had given you, but you also like Joleen, which is the English equivalent. So guys, if you're wondering...

Jolien Clauwaert ...I love the song.

Neil Bhuiyan So there you go, guys. There's some inspiration when you want to connect with Joleen or Jolien. She really likes that song, so I'd, I make it bit creative for her as well.

Neil Bhuiyan But Jolien or Joleen, thank you so much for being a guest on the SDR DiscoCall Podcast would love to have you back as a future guest, but I wish you all the best of luck Intigriti and your future career and most importantly, Happy Selling.

Jolien Clauwaert Thank you for having me. It was really nice.

 
Season 1Marketing Team