EPISODE #99
In this episode, host Neil Bhuiyan interviews Maisie Connaghan, a former SDR turned commercial account manager at Matillion.
They discuss Maisie's journey from studying marketing to transitioning into sales, the importance of building relationships with marketing teams, and the value of thinking long-term as an SDR.
They also touch on the transferable skills Maisie gained from her previous roles in hospitality and how they have helped her in her sales career. In this conversation, Maisie and Neil discuss the importance of building relationships, adapting to change, and finding a company with aligned values. They emphasize the value of coaching and mentorship, both internally and externally, to support personal and professional growth.
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Key Takeaways
- Collaboration between SDRs and marketing teams stands as pivotal for sustained success.
- Transferable skills from previous roles, such as customer service and relationship-building, can prove valuable in sales.
- Adopting a long-term perspective and prioritising relationship cultivation can yield superior outcomes as an SDR.
- Mastery of technical jargon and comprehension of the product or service being marketed are indispensable for triumph in a technology-centric enterprise. Document unfamiliar terms and solicit explanations to enhance comprehension.
- Foster relationships with internal and external teams to acquire knowledge and garner support.
- Opt for a company with congruent values and a nurturing environment.
- Pursue coaching and mentorship to expedite personal and professional advancement.
Timestamps
- 00:00 - Introduction
- 01:04 - Overview of Matillion and its target personas
- 02:19 - Personal interests and hobbies of Maisie Connaghan
- 03:12 - Encouraging audience engagement and interaction
- 04:02 - Maisie's journey from marketing to sales
- 05:26 - How Maisie discovered Matillion
- 10:14 - Perceptions of sales and marketing
- 11:16 - Studying digital business and its relevance
- 12:49 - Approaching companies for dissertation research
- 16:02 - Transferable skills from previous roles
- 18:35 - The importance of collaboration between SDRs and marketing
- 24:51 - Navigating the technical aspects of the role
- 26:50 - Understanding Technical Terminology
- 31:03 - Transitioning to Key Account Management
- 36:33 - The Value of Coaching
- 42:17 - Advice for Younger Self
- 44:26 - Shoutouts