EPISODE #100
In this 100-episode milestone, host Neil Bhuiyan interviews Katherina, an Account Executive at Dealfront. -
Katherina shares her journey from studying marketing to accidentally getting into sales. She initially had misconceptions about sales, but after doing research and talking to a friend, she realized her communication skills and interest in problem-solving made her a good fit for sales.
Katherina emphasizes the importance of doing thorough research and spending time with the company before accepting a job offer. She also highlights the need for creativity and consistency in sales and marketing.
Find Katherina on LinkedIn
The SDR DiscoCall Show is sponsored by Dealfront - Click for more info.
Listen to the podcast episode
..or watch the VidCast version of this episode on YouTube
Key Takeaways
- Tech sales or technology sales is the world of selling software on a subscription basis.
- Sales development is the initial stage of the sales cycle, involving inbound and outbound lead generation.
- Katherina's journey into sales started with studying marketing and doing free work for a salon's social media.
- She initially had misconceptions about sales but realized her communication skills and interest in problem-solving made her a good fit.
- Thorough research and spending time with the company before accepting a job offer are crucial.
- Creativity and consistency are important in both sales and marketing. Prospecting in the DACH region can be tough, especially for SDRs who are new to cold calling.
- Trusting the process, being yourself, and adapting your approach are key to success in prospecting.
- Seeking support and resources from communities like the SDRs of Germany and colleagues can help overcome challenges.
- Transitioning from an SDR to an Account Executive requires learning to focus on value, asking the right questions, and personalizing demos.
Timestamps
- 00:00 - Intro
- 04:26 - Katherina's Background and Interests
- 08:30 - Katherina's Journey into Sales
- 13:48 - Misconceptions About Sales
- 21:15 - Evaluating Company Culture and Fit
- 25:01 - Prospecting in the DACH Region
- 32:26 - Trusting the Process and Finding Your Voice
- 36:59 - The Value of Resources and Advice
- 43:05 - Transitioning from SDR to Account Executive
- 45:13 - Providing Value and Personalized Demos
- 49:56 - Shoutouts & Outtro
Ps - This episode is proudly sponsored by Dealfront - It's your all-in-one platform to target ideal leads and close deals - More info or get a free demo via this link.
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