EPISODE #002
From Disney on Ice to BDR Team Lead at Reachdesk, Ben Smith joins host Neil Bhuiyan to share one of the most interesting SDR stories in the business.
Host Neil Bhuiyan catches up with Ben Smith, BDR Team Lead at Reachdesk in episode two of the SDR DiscoCall podcast.
Tune in to find out how Ben lays claim to one of the most unusual starts to working in SaaS sales and how his love for entertaining and entrepreneurial spirit have helped fast-track his SaaS sales career - from starting out as a BDR in 2019 to now managing a team of UK BDRs at Reachdesk. Ben’s passion for sales is truly inspiring and despite a demanding senior BDR day job he also finds the time to give back and help SDRs of London with prospecting and coaching.
EPISODE #002 TRANSCRIPT
TL;DR
+ Introduction [00:00:09.250]
Neil Bhuiyan Hi there, guys, and welcome to episode two of The SDR Disco-Call Podcast. I'm your host, Neil Bhuiyan. Today's guest is Ben Smith, who is a BDR team lead for Reachdesk. We're going to be learning how Ben went from a professional ice skater touring with Disney to then helping build up Reachdesk with its co-founders and also the great work that he's currently doing with the sales development leaders of London. So how does The SDR Disco-Call Podcast work? Well, it's actually a Discovery Call, hence the name. And every Tuesday at 8am, we're going to have a brand new SDR for 30 minutes and an agenda of introductions, their SDR story and three key takeaways that they've learned to share with other SDRs. So with that in mind, let's begin.
Cool. So guys, we're going to be kicking off with our first-ever guest. This is Ben Smith from Reachdesk. Me and Ben connected during lockdown, we had a really great conversation and at the end of that conversation, I thought Ben would be a superb guest to have on the show. So rather me talking about him., I'd love to introduce Ben. Ben, introduce yourself to the audience. How are you?
Ben Smith Doing very well, thank you. And thank you for having me. I'm honored to be here. So excited to share some of my story with everyone else and also hopefully be able to give back to the SDR community in a great way.
Neil Bhuiyan Perfect. Thank you so much for joining. So before we begin into your kind of SDR journey, tell us a little bit about Ben Smith, Reachdesk, kind of what's the story there? How did that come about?
+ A start to SaaS Sales with a difference [00:01:47.540]
Ben Smith Sure, absolutely. So I actually used to be a professional ice skater touring for five years with Disney on Ice. So to move into SaaS sales I guess, has been a little bit different to your normal entry into sales. I started working when I moved to London for a PR company, and it was a fantastic opportunity to really understand many different aspects of business from having to sell into journalists, from having to do creative copy, from building direct mail campaigns to launching events.
It really is a role that just challenges you and throws you in at the deep end. So after working in PR for quite a long time, it was about 10 months (I had four promotions in that role) I just decided it wasn't really the role for me. What I absolutely loved was getting on the phone, talking to journalists, meeting for lunches, breakfasts, really trying to build those connections. And my friend, who was a VP of sales at the time, he actually said, why don't you look at getting into Tech??? Sales. It would be a great option for you, I think. And I always put it behind me and said, no, this probably isn't what I want to be doing. Then I had the opportunity to meet Alex Ollie and Milan, who previously had a startup called Yieldify, and they had this new venture, an idea about really being able to scale Direct Mail as a channel to really stand out and cut through the noise. So once I heard about that and from my challenges of doing direct mail campaigns in the past, of having to source all the items, having to go to the post office, wait in line to get it all sent out, and then have many receipts and couldn't track and then I heard about their solution to really be able to scale this and do it much better than what I'd been able to do even at an agency. I thought I have to join it, really solve the problem that I've been through. And if that's a good place to start in sales, it's definitely there. So been at Reach now for over a year. I started as a BDR and now I look after the U.K. BDR team. We're growing rapidly, things are really exciting and I'm just really happy to have found this career and be part of the journey.
+ About Reachdesk [00:03:51.240]
Neil Bhuiyan Perfect. That is an amazing story. And obviously for the listeners out there and obviously I'm always happy to help companies grow. What does Reachdesk do? What do you guys do in a nutshell?
Ben Smith Absolutely. So we have sales, marketing, customer success teams to really stand out from the noise and increase the customer experience or the buyer experience, and the way that we do that is incorporating physical and digital gifting as a strategy into that customer lifecycle process. So that could be anything from generating new leads to nurturing, accelerating deals, and even retaining and upselling to your existing customers. It's all sent and tracked from your CRM marketing automation tools to make it really easy and scalable and just become a very vital part of your tech stack to help you create those relationships.
+ Keeping my business hat on - 40 countries and a café! [00:04:39.800]
Neil Bhuiyan Said like a pro, love it. Thank you so much. So I wanted to dive in a little bit deeper tonight. With Disney on Ice, so you were touring the world, what was that experience like? What places did you get to see?
Ben Smith Absolutely. So it's a very fast-paced way of living. I joined the tour when I was 18 years old and I was sent out to America. So I was in Tampa, America, for six weeks of rehearsal training, hadn't really done any professional shows before so you had to pick things up quickly. You're surrounded by industry experts and professional ice skaters that have been doing this for 10/15 years, and really they do it as a career for them, and from there, you get exposure to learning a lot. So it was great, I traveled to around 40 countries in total. It was a different city every week. So plenty of cities. I lived in the US for three years. I lived all around Europe. I went to Asia, bits of Mexico. So really like a huge opportunity to be able to travel. I did a lot with the PR side of things as well, so I actually looked after the PR side on the tools that I was on and I actually up a little venture, a little cafe for the show as well. So it was a good way to keep that business hat on.
Neil Bhuiyan Definitely. And we're going to come onto the side hustle in a moment but hearing that you've been able to travel the world internationally, you kind of mentioned that you're of working with industry experts that had been doing that job for years on end, for decades. How did it feel kind of being that first new type of person in that sort of scene and kind of what did you learn from those industry experts?
Ben Smith Yeah, I think, first of all, I really had to learn how to pick up my left foot and my right hand rather than my left food and my left hand. You should have seen everyone laughing at me on my first day of rehearsals and couldn't even count to do a simple step. You do have to pick things up quickly as it's a six week rehearsal and then you're out doing your first show. I remember I was dressed up as a monkey and I was in San Diego and the curtain goes and you were put in front of the spotlight. And it was an amazing opportunity. But, yeah, it's a very competitive industry as well. So you're always trying to compete for the next best role and in line with that, your salary increases as well. So you want to be taking on these new responsibilities, you want to be doing these next roles. And if you've got people with 10 / 15 years experience behind them, then you have to learn quickly and really show yourself and that work ethic has to be there. So I think it's it's quite a tough job. It's quite challenging for the competition, but it's very rewarding as well.
Neil Bhuiyan Hmm, sounds quite similar to Sales, or if anything, any sort of job. But so obviously, like there's a competitive side, you've got to be like the top person, doing what you're doing. You're practicing, doing your craft. What kind of lessons or things did you take from it that where things didn't go to plan? You obviously are touring the world. You're doing shows. You're performing in front of people. You're working with industry peers. Was there any sort of learning curves or anything that kind of you've taken on into your sales career?
Ben Smith I think so. I think just always remembering that you're always under a spotlight whether that's on the stage and the audience are paying to be there to watch you and listen to you and really see your art and your talent. If you fall then you just have to pick yourself back up and carry on, because ultimately, you know, if you've got a three-minute number and people are there to watch you for three minutes and a solo and you make a fool. That's about a second out of that three minutes. So you've got to carry on and make the rest of the performance great. I'd also say that in such a competitive environment, it's really important just to focus on yourself. So don't worry about what everyone else is doing. They might be doing way better than what you're doing, but that's OK. If you can display different behavioural traits, if you can always be helping other people around you, if you can stand out in ways that other people can't, even if it isn't just for that that one performance, then overall then you're going to be a higher achiever and stand out from from from your peers.
Ben Smith So I say forget about what everyone else is doing and focus on yourself. Learn from the best. Always ask other people for their time and then that will help you get to where you want to be.
+ Top tips for building confidence [00:09:00.180]
Neil Bhuiyan I love it. And it kind of reminds me of a little bit of a journey of my own SDR side when I remember first being in an office with a bunch of other reps and you hear them all on the phone and they're doing their pitches and they're trying to connect with prospects. And then you have your moment where you kind of speak and you feel really scared and you've got all eyes on you. And you probably hunch yourself over because you don't want people to hear your bad pitch, et cetera. How did you obviously being a performer as well, how did you deal with the fact and stress of all eyes on you? How did you kind of disconnect yourself from not giving a crap as to what people say or think?
Ben Smith Yeah, I think it's really, really challenging to do. And I think I face the same problem coming back into sales where I wasn't as strong at selling just yet and opening up those doors and connections. So I really had to learn from people and channel my efforts in very different ways. I would go and shut myself in a booth to start with, but that's OK. And for me it's about building that confidence. So if you don't have all the knowledge and you don't understand, then look to people where you can get that from. I was always going from a sales point of view. I was always going into other offices asking for mentors, really learning, because we weren't a big team at Reachdesk when I started. But really learning from other people in the industry and getting help elsewhere to give me that confidence to do it. Throw myself in at events and really talking to people and having the exposure to get your messaging out there and really practice your pitch and practice that talk-track and speaking with really senior people who have been doing this for many years. I think for me a highlighting moment was when I went to Dublin to SaaS growth, I found myself sat a table, a breakfast round table (a G2 one) with all of these senior decision makers and obviously as an SDR or BDR just being there it could be quite daunting. I remember picking up my cup of tea and my hand was shaking, the tea was gone everywhere. But then somebody opened up a conversation with me and it was like just taking center stage again. So building that confidence really helps you go a long way.
Neil Bhuiyan I love that. So what I heard is, so you're going into an event, you're putting yourself out there, you're sitting around a big table with some senior people, and, as you said,when when you're starting first out in sales, that can be quite intimidating. But I think when you actually just start having a conversation and realising they are just people just like you and I, but having the continuous throwing yourself the exposure that getting into conversation with people just becomes natural over time. But I think with you, Ben, you kind of realise that you just got to put yourself out there, right? You just got to start having those conversations.
Ben Smith Exactly. There's always going to be difficult situations and uncomfortable situations. But I think if you can throw yourself into them at an early stage, then as you progress through your career and it can happen quite quickly in sales as well, then you know how to deal with those situations so practice really helps with that.
Neil Bhuiyan Perfect, thank you. So also going back to this side hustle on Disney on tour. So you had a little venture going on please, please tell us more about that.
Ben Smith Yes, absolutely. I've always had a love for hospitality, entertaining, being the biggest host in the room. And I actually used to work as a manager at Nando's before I went on tour. So I decided on tour that I would take over the coffee stand, as it was called. So I would literally go to a Costco / a Sam's Club buy a load of food. I would be in my robe and my ice skates in between numbers, making a meal for about 50 people. I'd come into work at 5:00 a.m. and make the breakfast for everyone. This was a really great side hustle. I really enjoyed it. Kept that business hat on and really I think helps me in my role today.
Neil Bhuiyan I love it. It's always good to have a side hustle. So do you have any kind of side hustles that are kind of going on today aside from Reachdesk? Anything else that you're involved in?
+ Why every SDR should know about SDRs of London [00:12:59.300]
https://www.linkedin.com/company/sdrs-of-london/
Ben Smith So Reachdesk does definitely keep me busy at the minute, and I would love to start picking up more side hustles. It's not so much a side hustle, but I do run / help run a community for SDRs called SDRs of London, which has been a really great channel for many SDRs, especially during the lockdown periods where they haven't got the support of their colleagues and, you know, their senior management team around them. And sometimes as an SDR you just want confirmation from outside of your business that you're doing the right thing. There's about 200 SDRs in this community. We're regularly putting on Podcasts, regularly putting on webinars. We've got, a LinkedIn community, a What's App community helping people find jobs as well, especially during this challenging time when many people have been let go. So I love that community and I think it's been a really great challenge for many SDRs. And it's time for for me to start giving back and and learning what I've been taught and have so much great exposure from the founders of Reachdesk.
Neil Bhuiyan I love that. I love when people obviously they've kind of worked their way through. They've seen challenges. They've had successes. And rather than just keep climbing and just going for the next thing, they are always looking back to help other people that are kind of taking that first step. And I really find that admirable. And also with SDRs London, it's something I have come across I'd love to get more involved in, and that will happen in the future. But for any SDRs that currently listening right now, how do they get involved with the SDRs of London? And what was the story behind it? How did it come about?
Ben Smith Yeah, so the SDRs of London actually started from a company called Wiser who help out with recruitment and they have an agency side to them as well. But Lewis from Wiser already saw a gap in the SDRs community. There isn't somewhere that SDRs can go. There's always a place for account executives. There's always a space for senior people to go and talk and meet with other people. But for SDRs, there wasn't that community. And he decided to set up this WhatsApp group, to really have that open channel and communication amongst other SDRs in London. So I was a part of that channel and it was really, really helpful. And then during lockdown, I thought, you know, we could do more with it. We could put on these webinars. So we had guest speakers come in. We had Morgan J Ingram, we've had Shabri come on. We've had a lot of great people come onto those webinars and really give back and help people with their prospecting and coaching for careers and all this good stuff. So if anyone does want to get involved, please feel free to message myself. Find me on LinkedIn. We can get you involved in that group. And yeah, there's the more exciting stuff coming and plans. We've got more leaders involved now and community hosts. So more content will be posted as we continue to grow.
+ How you can use LinkedIn to maximum benefit as an SDR [00:15:48.990]
Neil Bhuiyan I love it. And you are somebody that I have noted on LinkedIn. You're quite active on your Socials. I've seen you take place in, like you say, webinars. You've spoken to other people, like from Sales Confidence. And you're doing stuff a lot with SDRs London. With a lot of SDRs that I've worked with, they see LinkedIn as just a gateway to connect with their prospects to try and book that meeting. As somebody who's been in the role and doing the role and focusing on the lead generation and biz dev, how do you use social to your benefit today?
Ben Smith So I see LinkedIn, especially for the role that we're in, as really as a channel to get your voice out there and get your message seen. I think it's a great opportunity to connect with really senior people and not sell to them straight away, but for them to have exposure to the business and kind of what you're posting. So a lot of the time for me, when I use LinkedIn it is for that brand awareness side of things. And I actually do quite well at getting people hit me up and say, you know, I saw this post that you put out, it's actually quite interesting, can you tell me more about that? How can that work for my team, my business. So without really having to use LinkedIn as a channel to sell, things start coming back in quite naturally. Which I think is a far, far better way of sometimes using that channel rather than being that SDR, that's slipping into someone's connection requests and sliding in their DMs, that can be quite intrusive. So I think you definitely have to do that. You have to actively sell on LinkedIn as well. But, if you can build up a bit of credibility around you and give people something to be able to look at whilst you're doing that, then I think it takes that function up one step further.
Neil Bhuiyan Definitely, 100% agree. I think, I'm going to show my age here, but it was back in 2011 that I first started using LinkedIn, and the only time I ever used it was as soon as I've spoken to a prospect on the phone, I'd hang up and I'd just send them an invite to connect because we had an initial discussion. At that time, I didn't really understand as to what the impact could be by building that network. And over time I've got a lot of connections. But now I'm always like, I may not have somebody that's going to be involved in a deal or, you know, buy something from us. But I can always try to connect people together. So kind of dot to dot where somebody says, oh, I'm currently looking for somebody that can help out with our BDRs or SDR team or to somebody, you know, like a graphic design or a great marketeer, etc. And I love having the opportunity to connect people and that's exactly how we got connected, if anything. So speaking to one of our future guests, Corey, from G2, after having a discussion with him, he was like, Neil, you need to speak to Ben Smith. Like, Ben Smith is amazing. And I was like Ben Smith, Ben Smith - actually I think we are connected.
And I found out that we were on a Slack channel together. And actually we had had an initial discussion and we did connect on LinkedIn. And it was one of those things of we've connected. I don't know how me and Ben are going to work in the future, but it's always good to have somebody like yourself in my network. And that's kind of how our conversation comes to fruition today. So the power of networking, it does definitely help. And I'd always say don't just use it as a channel to sell, but obviously to network, and to your point, grow that brand awareness.
Which kind of brings me on to what you're doing within Reachdesk. So as somebody who's doing BDRing and SDRing what was your first couple of weeks like and your onboarding and learning the world of SaaS and Sales, what was that experience like for you Ben?
+ In at the deep end: onboarding advice [00:19:29.510]
Ben Smith Yeah, I think I had a pretty unique onboarding experience. I started in July 2019 and you know, we were literally working from a cafe. So it was myself and Alex Olly, the co-founder of Reachdesk, and he's had so much amazing experience in working in sales. And this venture for him, it's incredible to be with him every step of the way. As we go through that. You know, when I started it was just the three of us and now we have a team of about 50 people. We've got an office in the US. So we've really grown very quickly in that year. And I've been able to have an amazing onboarding experience. I've seen a business go from having very few customers to now having many customers and enterprise customers. So that has been a very unique onboarding experience.
But straight away, day two, I remember being at an event I was meeting. It was actually Jack Neicho as well from Salesloft. It was his second day, I believe, at Salesloft at the time. And I was straight away speaking with C-level decision makers. I was understanding about the industry, really throwing myself in at the deep end. And I remember talking to Alex and saying on my first day, I do not have a clue about this industry at all. And I don't know any of these companies. I've never seen them in my day-to-day. I don't understand. And I said, in six months time I want to be able to walk into an event and I want to know exactly what every company does just off the top of my head, because for me, I think it's just so important to really involve yourself in the industry. And he was like, don't worry about it. It will happen. And I was like, there's a lot of companies that we could be reaching out to. And now I'm able to walk in a room and I'm able to - or it's the funniest thing, you can be on a website or an application and something will pop up and you been prospecting them, now I really understand what they do. So, um, that's kind of my onboarding was just to fully immerse myself into the space and really have a passion for this industry.
But straight away, day two, I remember being at an event I was meeting. It was actually Jack Neicho as well from Salesloft. It was his second day, I believe, at Salesloft at the time. And I was straight away speaking with C-level decision makers. I was understanding about the industry, really throwing myself in at the deep end. And I remember talking to Alex and saying on my first day, I do not have a clue about this industry at all. And I don't know any of these companies. I've never seen them in my day-to-day. I don't understand. And I said, in six months time I want to be able to walk into an event and I want to know exactly what every company does just off the top of my head, because for me, I think it's just so important to really involve yourself in the industry. And he was like, don't worry about it. It will happen. And I was like, there's a lot of companies that we could be reaching out to. And now I'm able to walk in a room and I'm able to - or it's the funniest thing, you can be on a website or an application and something will pop up and you been prospecting them, now I really understand what they do. So, um, that's kind of my onboarding was just to fully immerse myself into the space and really have a passion for this industry.
+ Ben’s advice on your first two weeks as an SDR [00:21:36.570]
Neil Bhuiyan I love it. So a case of just throwing yourself into the deep, learning as you go along. So as you're saying, you've been with Reachdesk from the beginning and you've seen it working from a cafe into like this formalized company. Now you've got offices around the world. Like when people are walking through your door, what's the first bits of advice that you give them in the first two weeks, what things should they be learning or looking at or kind of sitting in on?
Ben Smith Absolutely. So it's very important from even when people are fully ramped as BDR that they have exposure to that whole sales process. So we really from an early stage, I would say, you know, focus on one area that you're really, really passionate about. Get ingrained in it, learn it, breathe that, start talking about it with everyone just to really give yourself that exposure that you need to this industry. So, yeah, I think living it, breathing it, but also really understanding what your ideal customer profile is, working with your customer success team to understand the use cases that your existing customers are using right now / in the future / previously. Understand what their challenges are and how we as a business have helped them overcome it, is really important. I would then also say that it's important to get into the granular level of the personas that you'll be prospecting into. The people that you would be having conversations with. So you can really build that empathy. I think a lot of people talk about empathy selling, but they don't actually train anyone on it. They just say, well, you just need to be empathetic. And really, what does that mean? You know, I've never been a Head of Marketing. How can I be empathetic with a Head of Marketing if I've never been one myself? So having exposure to your customers and really understanding what challenges they're going through, you know, you can't be empathetic still, but you can get as close to that as possible. So do your research, do your due diligence and really, really feel those pains that people are going through to have better conversations early on.
Neil Bhuiyan I 100% agree with that. So, with a lot of students that I've had, when I've done the SDR role, when you don't know the industry, you don't really know those personas - if you're selling to Heads of Sales, Heads of Marketing or Heads of Technology, etc, as an SDR, rather than trying to book meetings, I just connect with prospects, say, look, I'm relatively new to this industry, I'm still learning but we apparently speak to people like yourself. And I just wanted to know, could I get ten minutes of your time just to understand what is your day to day life like? What are the things that do keep you up at night? What things do Marketers or Heads of Sales enjoy doing? Just to get a better understanding. And naturally what would happen towards the end of that conversation, because it was a bit salesey, they would say, so what do you do Neil? And then I'd say, well, look, I don't really want to sell, but this is kind of what this solution does. Happy to send you over an email. Maybe we can speak in a couple of months. And people did come back. But I would then go back to them and say, right, I now know you're role. I now know the pains and challenges that you guys kind of go through. I just want to show you how we can help you out. So I think empathy is a really good thing to pick up on. And as you said, we can always get taught, you have to be empathetic, you have to give a shit about these people. But I think you're only ever going to learn that from actually speaking to them day in, day out and just being not afraid to speak to another person.
+ A day in the life of Ben Smith [00:25:00.720]
Neil Bhuiyan So what is your typical day-to-day, so you come in in the morning. Obviously, most of us are either working remotely or going into the offices. Like, what's your typical day-to-day look like now, Ben?
Ben Smith Yeah, absolutely. So at the minute, I've got a team of six BDRs, that I look after (or they look after me rather). So day-to-day now has been very different since what it was in February when I was doing that SDR role. But mainly we start the day at eight-thirty as a team. We come in, we have a daily stand up. Monday and Wednesday it's all about numbers and making sure that we're aligned to where we need to be to really achieve our goals and putting together a clear action plan on how we're going to do that. And then Tuesday and Thursday for those stand-ups, it's really important that the other team members run those sessions. You know, it's quite tiring listening to this voice all day long. So it's great to be able to learn from each other on those sessions. We do a lot of training on the industry itself. So, what are the main challenges right now that our customers are facing and how can we translate that to our prospects? And be empathetic and really open up those doors and those conversations and in a better way.
And then on Friday, you know, Friday fun. So we'll do a knowledge share, some success story from the week or we'll play a game of heads up, make it a bit more fun on those Friday morning calls. But generally, my Monday to Friday, I still prospect. I still have an individual target. I think I always hold myself accountable to having an individual target. I just love the thrill of prospecting and yeah, just building connections amongst the community. So do a lot of training sessions through my week. I do a lot of hiring through my week. It's always quite busy.
Neil Bhuiyan I love it. So if I get it right, stand up at the beginning of the week, kind of what's on the agenda? What are we going to be doing as a team throughout the week? We're doing numbers. We're doing bits of training. And then towards the end, you're celebrating or having fun as a team - Friday fun. And obviously you're managing these guys of six. But I really love it, the fact that you a few months back you was doing the role, you're now looking after the team, but you're still doing the role itself - you're still prospecting, you're reaching out. How does it feel having people work with you in a team sort of scenario where they're looking towards a leader like Ben? How does that feel in that transition?
Ben Smith I honestly, I love it. I have such a talented team with me. And quite often their prospecting is a lot better than what mine could ever be. But the thing that really stands out amongst the team that I work with and even I do a lot of interviews at the minute. And one of the tasks is that they present to me their idea of how prospecting would look if they would come and join Reachdesk. Is it's just how personalised the team my team gets. The other day, Craig found out that somebody really loves colouring books. And, you know, those are the ones where the adult coloring books. So he was able to generate a meeting by getting a message in front of them saying, that had nothing to do with Reachdesk. But just saying, you know, I know you're a fan of colouring books and then somehow tying in with with the Reachdesk message eventually, but just doing these things that stand out and grab people's attention because that's what we're there to do. It's not always about Reachdesk and the solution at the end of the day. It's about how can I open up that door and have a conversation with that person? So I've got a very talented team and we're always learning from each other. And things change so quickly in SaaS sales, that you have to stay on top of the game. And if you know LinkedIn voice notes is working one week, then that's what we're going to do. We're going to do a ton of Linkedin voice notes. If video is working we are going to up our video game and keep improving.
+ Ben’s key takeaways [00:31:07.530]
Neil Bhuiyan Perfect. Thank you so much. So, Ben, obviously with the listeners out there, the way that we want to conclude this lovely session that we've had together is if you could give three key takeaways of what you learned in your career to somebody who's just starting out or currently still in the role. What would be your three key takeaways that you've learned over the last few years?
Ben Smith I think, first key takeaway would be to be happy. So to do the SDR job or the BDR job, you have to be happy, you have to come to work every day with a high energy. You're meeting with strangers and you're trying to build those connections. So if you're not happy, then chances are they're not going to be happy either. And it's going to be really difficult. So if you're not happy in your role as an SDR or BDR, look at why that is. You know, maybe you're not setting the right solution for what you have a passion in. Maybe, I'm not sure why you wouldn't be happy, but maybe look at why you're not happy and make some positive changes early on to give yourself the best opportunity of having that career acceleration.
I'd also say don't worry about what's happening around you. So if people do seem to be doing a bit better than you. If people look like they're going to get that promotion before you. If you've been in the business for longer. Then don't worry about that. Focus on yourself. Keep educating other people and keep positioning yourself as somebody that people want to come to for help and advice.
And then thirdly, it's always, always be willing to learn. The best people that I see on LinkedIn, the senior decision-makers I talk to, the people that have done this journey before - they're still learning every day. And something that I love about this industry is that people are willing to give knowledge and willing to help people out and really accelerate other people's careers as well. So just keep focusing on learning and never, never get complacent.
Neil Bhuiyan Ben, I absolutely agree and love those words, and hopefully the listeners as well will take heed with that. And obviously just to end things. So obviously there's going to be show notes for this Podcast. But if somebody wants to get in touch with Ben or learn more about SDRs of London or just want to get a piece of advice in your time, what's the best way to connect with you, Ben?
Ben Smith Absolutely. Please do reach out to me on LinkedIn. I might not always get back straight away, but I will always give my time to help other BDRs and SDRs. I think it's such an important job for a business and it's such a hard job as well. So if I can help somebody in their day to day, then I'm actually always open for that. So you just reach out to me on LinkedIn - Ben Smith. Probably best typing Reachdesk after that as well, because otherwise you're going to get a million Ben Smith's pop up. I am always, always happy to connect and, and help people where I can.
Neil Bhuiyan Perfect. Thank you so much, Ben. So listeners, I'm going to be placing links on Ben's LinkedIn so you can get the right Ben and connect with Ben if you do have any questions. But Ben, I just wanted to say a massive thank you for coming on the SDR Disco-Call Podcast with myself. I hope to have you as a guest again in the future to see how things are growing out at Reachdesk and kind of where you're at. But thank you so much, Ben, and have a lovely week my man.
Ben Smith Cheers, thanks so much for having me.
To connect with Ben, head to his LinkedIn Profile: https://www.linkedin.com/in/bensmith1994/