EPISODE #95

In this SDR Disco Call show episode, host Neil Bhuiyan interviews Mafalda Johannsen, the Business Development Director at Wonder Way. They discuss Mafalda's career journey, her passions and hobbies, and the importance of being authentic in sales. They also explore how to handle intimidating conversations and the impact of social media on personal relationships. The conversation covers the impact of social media, the role of creativity in sales, and the Sales Training Deadly Sins podcast. It also discusses the importance of understanding buyer personas and how they react to prospecting emails.

Mafalda shares her experience and insights on prospecting technical roles. She discusses her challenges in understanding her buyer personas and the lack of resources available. To address this, she created a podcast where she interviews buyer personas and a master class on prospecting technical people.

Mafalda also recommends using ChatGPT as a personal assistant to help communicate with technical prospects. She emphasises the importance of owning your career, taking responsibility for your learning, and diversifying your knowledge beyond your job.

Find Mafalda on LinkedIn

Mafalda’s Sales Training D(r)eadly Sins Show

Mafalda’s A Day in the Life of a Persona Show

Neil on Mafalda’s Show

Listen to the podcast episode on bcast..

..or watch the VidCast version of this episode on YouTube

SDR Disco Call Show

Key Takeaways

Being authentic in sales allows for more genuine connections with prospects.
It's important to find a balance between personal and professional personas.
Humour can help diffuse tense situations and build rapport with prospects.
LinkedIn is a valuable platform for professional networking and showcasing expertise. Social media can have positive and negative effects, and its impact varies depending on how it is used.
Creativity is a valuable skill in sales and can help with problem-solving and standing out from the competition.
The Sales Training Deadly Sins podcast focuses on common mistakes in sales training and provides actionable tips for improvement.
Understanding buyer personas and their reactions to prospecting emails is crucial for effective sales outreach. Create resources, such as podcasts and master classes, to help understand and prospect technical roles.
Use ChatGPT as a personal assistant to explain technical jargon and improve communication with technical prospects.
Take ownership of your career and clearly communicate your goals and desires to your company.
Take responsibility for your own learning and seek out opportunities to expand your knowledge beyond your job.

Timestamps